Bundle: Contemporary Marketing, Loose-Leaf Version, 17th + LMS Integrated MindTapV2.0 Contemporary Marketing, 1 term (6 months) Printed Access Card
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Chapter 9, Problem 7ALR
Summary Introduction

To discuss: A brand to which Person X is loyal with reason and the factor which can change the loyalty.

Brand loyalty refers to how strong the consumers are attached to the product of a brand.

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