Bundle: Contemporary Marketing, Loose-Leaf Version, 17th + LMS Integrated MindTapV2.0 Contemporary Marketing, 1 term (6 months) Printed Access Card
17th Edition
ISBN: 9781337493819
Author: BOONE, Louis E., Kurtz, David L.
Publisher: Cengage Learning
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Chapter 9, Problem 9ALR
Summary Introduction
To discuss: The six categories used to position a product.
Positioning refers to placing a particular product at particular location or point by keeping the prospective buyer in mind.
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