Bundle: Contemporary Marketing, Loose-Leaf Version, 17th + LMS Integrated MindTapV2.0 Contemporary Marketing, 1 term (6 months) Printed Access Card
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Chapter 9, Problem 3ALR
Summary Introduction

To discuss: The cohort effect and how Person X classifies his generation.

Cohort effect refers to the tendency of people of a generation who are with common interest and characteristics.

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