To ascertain: Reasons for considering quality as an important product strategy objective are to be determined along with the dimensions of product quality and the way E-commerce affected the need for quality product objectives Introduction: Quality products play an important role in gaining customer satisfaction and loyalty and lower the risk and cost of faulty goods. They are also good for the reputation and growth of a company.

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Chapter 9, Problem 2QA

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To ascertain: Reasons for considering quality as an important product strategy objective are to be determined along with the dimensions of product quality and the way E-commerce affected the need for quality product objectives

Introduction:Quality products play an important role in gaining customer satisfaction and loyalty and lower the risk and cost of faulty goods. They are also good for the reputation and growth of a company.

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Why is quality such an imponant product strategy objective? What are the dimensions of product quality?How has e-commerce affected the need for qualityproduct objectives?

Please read the following paragraph: Brand loyalty is regarded as an important indicator of success in the marketplace for nearly a century. Businesses enjoy several beneﬁts through loyalty, such as reduced marketing costs and less price sensitivity, which provide the organization with a signiﬁcant competitive advantage. Behavioural, attitudinal and mixed measures frequently identify positive feelings and satisfaction as prominent antecedents of brand loyalty. Consumer with these positive feelings may come together and form brand communities and act as an advocate for the brand. The reasons behind this behaviour (forming a brand community) are seldomly discussed in previous literature. Therefore, this study tries to investigate the reasons of forming a brand community (coming together with other consumers of the brand). Question : Please indicate your data collection method (qualitative or quantitative, first, and if you select qualitative please state which method you prefer), and…

Please read the following paragraph: Brand loyalty is regarded as an important indicator of success in the marketplace for nearly a century. Businesses enjoy several beneﬁts through loyalty, such as reduced marketing costs and less price sensitivity, which provide the organization with a signiﬁcant competitive advantage. Behavioural, attitudinal and mixed measures frequently identify positive feelings and satisfaction as prominent antecedents of brand loyalty. Consumer with these positive feelings may come together and form brand communities and act as an advocate for the brand. The reasons behind this behaviour (forming a brand community) are seldomly discussed in previous literature. Therefore, this study tries to investigate the reasons of forming a brand community (coming together with other consumers of the brand). Question : Please indicate which of the sampling techniques would you prefer and please state your reason.