the concept of brand and the characteristics of a good brand name and the way firms provide legal protection for their brands. Introduction: Brand: is defined as an identity in the form of mark, symbol, name, or logo given to a product produced by a company to distinguish that product with other products.

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Chapter 9, Problem 5QA

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To define: the concept of brand and the characteristics of a good brand name and the way firms provide legal protection for their brands.

Introduction:

Brand: is defined as an identity in the form of mark, symbol, name, or logo given to a product produced by a company to distinguish that product with other products.

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