EBK MARKETING
10th Edition
ISBN: 9780135209783
Author: Stuart
Publisher: YUZU
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Chapter 9, Problem 3QA
Summary Introduction
To ascertain: The concept of Product Life cycle and the stages of it.
Introduction: Product Life Cycle: It describes how a product travel with the time which starts from its launch and ends when is removed from the product line. The life of the product when it reaches to market and when it is removed from the market helps a company to take measures according to each and every step.
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