Concept explainers
To determine:
Ethical approaches to deliver a negative news.
Introduction:
To deliver a negative news is never a good feeling, but finding a balance with an appropriate and systematic display of the news can make a difference to the reader, sender’s reputation as well as display skill and standards in communication.

Explanation of Solution
A bad news is still news, how sensitive or uncomfortable it may sound or look, the point has to be delivered to the relevant recipient. This can be done in two effective methods:
- Direct approach
- Indirect approach
The blog posting could have been written in a direct method. In a direct method of writing, the bad news is stated as obvious right at the beginning of the letter, in this case, the blog writing could have carried the direct format. If you are unaware of the sensitivity status of the recipient it is not advisable to carry out this form of an approach.
The CEO’s message and newsletter would have carried out information written in an indirect style, making the reader understand the situation at present, mellowing the negative news to suit its receiver.
In a case of not knowing your targeted audience of the message, it is always good to adapt a writing style which is sensitive and indirect so that it can show consideration and understanding from the writer’s point of view.
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Chapter 9 Solutions
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