Principles of Corporate Finance
Principles of Corporate Finance
13th Edition
ISBN: 9781260465099
Author: BREALEY, Richard
Publisher: MCGRAW-HILL HIGHER EDUCATION
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Chapter 9, Problem 13PS

Asset betas Which of these projects is likely to have the higher asset beta, other things equal? Why?

  1. a. The sales force for project A is paid a fixed annual salary. Project B’s sales force is paid by commissions only.
  2. b. Project C is a first-class-only airline. Project D is a well-established line of breakfast cereals.
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