Contemporary Marketing (MindTap Course List)
Contemporary Marketing (MindTap Course List)
17th Edition
ISBN: 9781305075368
Author: Louis E. Boone, David L. Kurtz
Publisher: Cengage Learning
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Chapter 8, Problem 9ALR
Summary Introduction

To discuss: The condition at which global marketing strategy generally more successful.

Global marketing refers to the process of bending the strategies of marketing of the organization to adapt to the prevailing conditions of the other countries.

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How do Global marketing target markets throughout the world?
What is standardised global marketing?
What are the best ways to develop and execute global marketing strategies mostly used by marketers?
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