Contemporary Marketing (MindTap Course List)
17th Edition
ISBN: 9781305075368
Author: Louis E. Boone, David L. Kurtz
Publisher: Cengage Learning
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Chapter 8, Problem 1CTE
Summary Introduction
To Discuss: The contingency plan Person X may recommend for his firm in the occasion of an unexpected disaster.
Contingency plan refers to the action that is designed by the companies in advance in the event of future risk that may or may not happen.
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