Contemporary Marketing (MindTap Course List)
Contemporary Marketing (MindTap Course List)
17th Edition
ISBN: 9781305075368
Author: Louis E. Boone, David L. Kurtz
Publisher: Cengage Learning
bartleby

Concept explainers

Question
Book Icon
Chapter 8, Problem 2ALR
Summary Introduction

To discuss: The reason why national infrastructure is important factor for global markertes.

Global marketing refers to the process of bending the strategies of marketing of the organization to adapt to the prevailing conditions of the other countries.

Blurred answer
Students have asked these similar questions
Why should the global marketer today be fully aware of the intertwined nature of the global economy?
How is Political structure a third important variable facing global marketers?
How is the Political structure important variable faced by global marketer?
Knowledge Booster
Background pattern image
Marketing
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, marketing and related others by exploring similar questions and additional content below.
Recommended textbooks for you
Text book image
Principles of Management
Management
ISBN:9780998625768
Author:OpenStax
Publisher:OpenStax College