Contemporary Marketing (MindTap Course List)
17th Edition
ISBN: 9781305075368
Author: Louis E. Boone, David L. Kurtz
Publisher: Cengage Learning
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Chapter 8, Problem 1C
Summary Introduction
Case summary:
As there is stable increase of television viewers and audience for NFL, the broadcast included Sunday and Monday night along with Thursday. This major league sport is still operating in Country U. This league failed in Country G that was known by venture that was ran by Country E.
In Country L, this game as become so popular among the audience. The question that rose among the football fans is whether NLF will create Country L based on football franchise, while Country L offers many logistical benefits for the success of British market. Sport S is more popular in Country E, where it is called football. Will NLT attract more fans of Country A style football to justify English team. Not for profit sake but Sport S is known as the world’s popular sports.
To explain: The reason for the popularity of NLF games in Country L. Whether People B really like Country A style football or it is just an innovation and the way how NLF answers this question if it plans a Country B league.
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