Principles of Marketing (16th Edition)
Principles of Marketing (16th Edition)
16th Edition
ISBN: 9780133795028
Author: Philip T. Kotler, Gary Armstrong
Publisher: PEARSON
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Chapter 8, Problem 8.9MA
Summary Introduction

Case summary: Gadgets like Company W and Company V, wearable groups put around a dog's neck like a standard neckline. Just this is no standard neckline. It screens the pooch's indispensable signs, for example, heart and respiratory rates and calories consumed. We can likewise learn if the dog is active or rests the greater part of the day. In contrast to people, dogs do not show symptoms and it is frequently past the point of no return when something is not right.

Company V gives dogs a "voice" by giving proprietors "connect the dots" to uncover whatever's awry. In spite of the fact that the checking won't set off alerts, proprietors can follow fundamental details through a month to month membership service adjusted with a PC, tablet, or smart phone and offer that information with a veterinarian.

Characters in the case: Company V and Company W.

To discuss: The core, actual and augmented levels of product.

A product quality is a gathering of highlights and qualities of a product that add to its capacity to meet given prerequisites. It is the capacity of the item to satisfy and meet the necessities of the purchaser.

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