Principles of Marketing (16th Edition)
16th Edition
ISBN: 9780133795028
Author: Philip T. Kotler, Gary Armstrong
Publisher: PEARSON
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Chapter 8, Problem 8.17VC
Summary Introduction
Case summary:
Brand L sorts its logo prominently of each thing from T-shirts to the dog collars and presumes to display a positive vibe. While this firm has identified significant success in selling the wares on the basis of happy brand image, the consumers are not getting the full image that the founders of Brand L has intended.
Characters in given case:
Brand L.
To determine: The suggestions that Person X makes to Brand L regarding the strategies of brand development.
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