Principles of Marketing (16th Edition)
16th Edition
ISBN: 9780133795028
Author: Philip T. Kotler, Gary Armstrong
Publisher: PEARSON
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Chapter 8, Problem 8.8CTE
Summary Introduction
To discuss: The five examples of service providers’ attempts to reduce service intangibility.
A service provider is a seller that gives IT solution and additionally services to the purchaser and organizations. This expansive term consolidates all IT organizations that give items and solutions through services that are on-demand, pay per use or a hybrid delivery model.
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