Principles of Marketing, Student Value Edition (17th Edition)
Principles of Marketing, Student Value Edition (17th Edition)
17th Edition
ISBN: 9780134461526
Author: Philip T. Kotler, Gary Armstrong
Publisher: PEARSON
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Chapter 8, Problem 8.7CTE
Summary Introduction

To discuss: The four service marketing program and the ways it differs from each other.

Differentiation strategy is the system that means to recognize a goods or services from other comparable goods, presented by the rivals in the market.

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