
Principles of Marketing, Student Value Edition (17th Edition)
17th Edition
ISBN: 9780134461526
Author: Philip T. Kotler, Gary Armstrong
Publisher: PEARSON
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Chapter 8, Problem 8.1DQ
Summary Introduction
To discuss: The meaning and types of consumer products with example.
Consumer products likewise alluded to as the completed goods that are purchased by people or family units for individual use. As such, consumer products are products that are purchased for utilization by the average shopper.
Expert Solution & Answer

Explanation of Solution
The meaning and types of consumer products with example are as follows:
- Shopping Products: These products are purchased less as often as possible by buyers. Buyers more often than not think about traits of shopping items. Example: quality, cost, and style between different items. Example: Air tickets, electronic gadgets.
- Convenience products: These products are purchased the most as often as possible by buyers. They are purchased promptly and without extraordinary correlation between different alternatives. Example: Convenience products such as pens, sugar.
- Unsought products: These products are items that customers do not typically purchase or would not think about purchasing under ordinary conditions. Purchasers of unsought items regularly do not consider these items until they need them. Example: Funeral services, diamond ornaments.
- Speciality products: These products are items with exceptional attributes or brand identification. Consumers of such items are eager to apply extraordinary exertion to buy speciality items. Example: A buyers of a luxury car would need to spend significant exertion sourcing the car.
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Adapted from: (Case 18. Nando’s International: Taking chicken to the world. Re-printed with the kind permission of De WitsBusiness School. http://cws.cengage.co.uk/hoffman/students/cases16-18/case_18.pdf)Q1. Assess the reasons behind Nando’s struggles to establish profitable operations in foreign markets such as Australia, theUK, and Canada. Additionally, propose two alternative market entry strategies that could have been more effective in theseregions, and justify your recommendations.
Chapter 8 Solutions
Principles of Marketing, Student Value Edition (17th Edition)
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