Principles of Marketing, Student Value Edition (17th Edition)
17th Edition
ISBN: 9780134461526
Author: Philip T. Kotler, Gary Armstrong
Publisher: PEARSON
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Question
Chapter 8, Problem 8.3DQ
Summary Introduction
To determine: The definition of product line and its different product line that the decision marketers make and how a firm could maximize its product line.
Introduction:
A product can be defined as a thing that could be provided in the market for acquisition, attention, consumption, or for utilization, which may satisfy a need or a want.
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Principles of Marketing, Student Value Edition (17th Edition)
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