Principles of Marketing, Student Value Edition (17th Edition)
17th Edition
ISBN: 9780134461526
Author: Philip T. Kotler, Gary Armstrong
Publisher: PEARSON
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Chapter 8, Problem 8.11AC
Summary Introduction
Case summary: Country E has a long history of gastronomical delights that Country E Union has been solid to secure for financial reasons. Products such as scotch whiskey, parmesan cheese, champagne and Dijon mustard are geographical indicators of the beginning of these products.
To discuss: The reasons on the whether the products with geographical indications actually superior to other.
Characters in the case: Country E.
Consumer products likewise alluded to as the completed goods that are purchased by people or family units for individual use. As such, consumer products are products that are purchased for utilization by the average shopper.
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Principles of Marketing, Student Value Edition (17th Edition)
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