EBK PRINCIPLES OF MARKETING
EBK PRINCIPLES OF MARKETING
17th Edition
ISBN: 9780134461434
Author: Armstrong
Publisher: YUZU
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Chapter 8, Problem 8.6CTE
Summary Introduction

To discuss: The ways Company D expanded its product mix.

Differentiation strategy is the system that means to recognize a goods or services from other comparable goods, presented by the rivals in the market.

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