EBK PRINCIPLES OF MARKETING
17th Edition
ISBN: 9780134461434
Author: Armstrong
Publisher: YUZU
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Chapter 8, Problem 8.12AC
Summary Introduction
Case summary:
One of the marketing ethics is the geographical indictor, which denotes the basis of foodstuffs. Country E has a big story of gastronomical delicacies, which the union of Country E has been waiting eagerly to safeguard due to economic reasons. The Government of Country GB is producing Product S to safeguard $4 billion industry from the imitators. However, everything comes with a larger price tag for the customers.
Characters in given case:
Country E
Country GB
To discuss: Whether the geographical indications provide advantages to the consumers or to the sellers.
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