Company P is an insurance firm, which was started as a single auto insurance firm and later developed into a set of individual firms, which writes and manages property and casualty insurance in many states. The firm took a process of rebranding in order to mix the three different brand of auto-insurance into one. Instead of producing the brand again in overnight, the firm takes a slow transformation, which sustains the existing brand equity. However, at last, they transformed all the three brands into one. Characters in given case: Company P: The insurance company. To discuss: The reason for the rebranding decision taken by Company P.

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Chapter 8, Problem 8.16VC

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Company P is an insurance firm, which was started as a single auto insurance firm and later developed into a set of individual firms, which writes and manages property and casualty insurance in many states. The firm took a process of rebranding in order to mix the three different brand of auto-insurance into one.

Instead of producing the brand again in overnight, the firm takes a slow transformation, which sustains the existing brand equity. However, at last, they transformed all the three brands into one.

Characters in given case:

Company P: The insurance company.

To discuss: The reason for the rebranding decision taken by Company P.

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