EBK USING MIS
10th Edition
ISBN: 8220103633635
Author: KROENKE
Publisher: YUZU
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Chapter 8, Problem 8.18MML
Program Plan Intro
Traditional Customer Relationship Management (CRM):
- The marketing in traditional CRM is all about direct advertising with the goal of boosting sales and it is one-way communication between companies to consumers.
- It is operated within the hours and the channels dictated by the company.
- Traditional CRM companies directly contact the customers to receive feedback and also share their experience via word-of-mouth.
- For example, the Boeing Company is a multinational corporation company in America that manufacture, design and sells rotorcraft, airlines, satellites and rockets.
- In the above example, each customer directly analyzes about the products to the company and the dealing about the products is communicated between the customer and company.
Social CRM:
- The marketing in social CRM is not about direct advertising to the customers.
- Sales through social commerce are expected to reach more customers in certain period.
- The customers share their experience via online and social media.
- For example, the Amazon website is an American electronic commerce and also a cloud computing company.
- In the above example, the customers analyze each product and share the experience about product via online.
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Chapter 8 Solutions
EBK USING MIS
Ch. 8.3 - Prob. 1EGFQCh. 8.3 - Prob. 2EGFQCh. 8.3 - Prob. 3EGFQCh. 8.3 - Prob. 4EGFQCh. 8.4 - Prob. 1EGDQCh. 8.4 - Prob. 2EGDQCh. 8.4 - Prob. 3EGDQCh. 8.4 - Prob. 4EGDQCh. 8.4 - Prob. 5EGDQCh. 8.8 - Prob. 1SGDQ
Ch. 8.8 - Prob. 2SGDQCh. 8.8 - Prob. 3SGDQCh. 8.8 - Prob. 4SGDQCh. 8.8 - Prob. 8.1ARQCh. 8.8 - Prob. 8.2ARQCh. 8.8 - Prob. 8.3ARQCh. 8.8 - Prob. 8.4ARQCh. 8.8 - Prob. 8.5ARQCh. 8.8 - Prob. 8.6ARQCh. 8.8 - Prob. 8.7ARQCh. 8.8 - Prob. 8.8ARQCh. 8 - Prob. 8.1UYKCh. 8 - Prob. 8.2UYKCh. 8 - Prob. 8.3UYKCh. 8 - Prob. 8.4UYKCh. 8 - Prob. 8.5UYKCh. 8 - Prob. 8.6CE8Ch. 8 - Prob. 8.7CE8Ch. 8 - Prob. 8.1CS8Ch. 8 - Prob. 8.11CS8Ch. 8 - Prob. 8.12CS8Ch. 8 - Prob. 8.13CS8Ch. 8 - Prob. 8.14CS8Ch. 8 - Prob. 8.15CS8Ch. 8 - Using your answers to these questions, write a job...Ch. 8 - Prob. 8.17CS8Ch. 8 - Prob. 8.18MMLCh. 8 - Prob. 8.19MML
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