Chapter 8, Problem 8.17AAC

Summary Introduction

To determine:

The persuasive technique employed by the tweets:

Introduction:

Persuasive messages are used while communicating in business, and is a time -tested AIDA sales technique. This can be seen even in the Twitter messages. Since there is a limit of 140 characters in a tweet , all the four part cannot be accommodated in a single tweet. Here, an effort has been made to study the persuasive techniques used in the tweets given below.