Essentials of Business Communication (MindTap Course List)
11th Edition
ISBN: 9781337386494
Author: Mary Ellen Guffey, Dana Loewy
Publisher: Cengage Learning
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Chapter 8, Problem 14CT
Summary Introduction
To determine: The similarity and difference between direct-mail and e-mail sales messages.
Introduction: The e-mail and direct sales are the messages that are sent for the promotional purposes.
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