Chapter 8, Problem 8.16AAC

Summary Introduction

To determine:-

Promoting your own business or a sales message which was required in the current or previous job to sell a product or service through sales letter or email marketing message to the prospective seller.

Introduction:-

The success of a business or the success in life both on how well a person persuades the other person in believing and accepting what he says or acts. Selling a product or service is important and is done through email marketing or through sales letter which is nothing but persuading a reader directly in the absence of a salesman. A person writing a sales letter or email needs to enter into the customer’s shoes first. One page is the challenging task to attract a customer hence it has to be well-written. Focus on the readers’ benefits in the introductory passage and grab their attention and the rest will follow with the way you justify the reasons for launching a product or providing service.