Essentials of Business Communication (MindTap Course List)
11th Edition
ISBN: 9781337386494
Author: Mary Ellen Guffey, Dana Loewy
Publisher: Cengage Learning
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Question
Chapter 8, Problem 11CT
Summary Introduction
To critically think about: The importance of online product reviews and effect of fake reviews.
Introduction: Online product review describes user experience.
Expert Solution & Answer
Explanation of Solution
Given information: Example of Amazon and Yelp because they have been called out for fake and paid reviews.
The product review reflects the experience of a user and also, presents the pros and customer planning to buy that product reads the review to know more about its quality. Therefore, it is very important for the testimonials or online reviews to be trustworthy. The customers rely on those online product reviews and make decisions based on them. Most of the customers think that these reviews are legitimate.
Conclusion:
Fake reviews impact the perception of the customer about the product and also, create a wrong perception. It is great act of immorality to post fake reviews on websites.
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Essentials of Business Communication (MindTap Course List)
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