MARKETING:REAL PEOPLE,REAL CHOICES
10th Edition
ISBN: 9780135199893
Author: Solomon
Publisher: RENT PEARS
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Chapter 8, Problem 7QA
Summary Introduction
To define: The research and development and its importance to marketers and to product development process
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What is r&D, and what is its importance to marketersand the product development process?
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MARKETING:REAL PEOPLE,REAL CHOICES
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