MARKETING:REAL PEOPLE,REAL CHOICES
10th Edition
ISBN: 9780135199893
Author: Solomon
Publisher: RENT PEARS
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Chapter 8, Problem 2QA
Summary Introduction
To determine: The meaning of core products, the actual products and the augmented products
Introduction: A product is any good, service or idea that is consumed by a consumer to satisfy his needs and wants. Products can be tangible or intangible in nature.
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MARKETING:REAL PEOPLE,REAL CHOICES
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