MARKETING:REAL PEOPLE,REAL CHOICES
10th Edition
ISBN: 9780135199893
Author: Solomon
Publisher: RENT PEARS
expand_more
expand_more
format_list_bulleted
Concept explainers
Question
Chapter 8, Problem 42C
Summary Introduction
To explain: Some other innovations company could use to continue growing.
Introduction:Tapped birch water has been there for years but was unnoticed till NT made the product available for the consumers. NT is famous for its unique production and supply chain network which has a short two week window during which the product is harvested. This has helped NT gain a competitive edge over competitors. The company often has to deal with some contradictory statements regarding product benefits. NT is a small player in a niche market which has built a strong distribution network over the years.
Expert Solution & Answer
Want to see the full answer?
Check out a sample textbook solution
Students have asked these similar questions
What types of problems are possible in business today? How can this problem be overcome?
What problems is a company likely to experience without such strategies in place?
What is the Innovator's Dilemma and what is the danger to an incumbent company? How does a manager identify and cultivate disruptive technologies?
Chapter 8 Solutions
MARKETING:REAL PEOPLE,REAL CHOICES
Knowledge Booster
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, marketing and related others by exploring similar questions and additional content below.Similar questions
- Why should owners of confectionery business develop their product and how should this be done?arrow_forwardwhy you think the business idea is attractive, achievable, durable, and value creating?arrow_forwardWhen beginning a new company, how crucial is it to have a business strategy or plan in place?arrow_forward
- How can a new business assure its survival through adaptability and the agility to adapt.arrow_forwardWhy it’s necessary to generate innovative business ideas instead of duplicating available ideas?arrow_forwardWhy are some companies successful and some not? Why do some companies survive and some not? What does success and survival mean?arrow_forward
- How can companies balance the need for innovation with the need for operational efficiency and stability?arrow_forwardHow is artificial intelligence (AI) is the most interesting concept in business technology ? Explain.arrow_forwardWhy will we assess any business model, and how will we view our business solution that will deliver actionable business insights?arrow_forward
- A proposed business (ice cream) should candidly evaluate the prowess, or ability, of its management team to satisfy itself that management has the requisite passion and expertise to launch the venture? Two of the most important factors in this area are:a) The passion that the sole entrepreneur or the founding team has for the business (ice cream) idea?b)The extent to which the sole entrepreneur or the founding team understands the markets in which the firm will participate?arrow_forwardWhat are the limitations of planning in addressing the unique needs and dynamics of different industries and markets? Or How can excessive planning hinder an organization's ability to respond effectively to rapidly changing market conditions or unexpected disruptions?arrow_forwardWhat business recommendations would you share with the company as it proceeds forward? Should it consider accepting the offers? If so, would certain conditions apply?arrow_forward
arrow_back_ios
SEE MORE QUESTIONS
arrow_forward_ios
Recommended textbooks for you
