MARKETING: REAL PEOPLE...ACCESS CARD
11th Edition
ISBN: 9780137684649
Author: Solomon
Publisher: INTER PEAR
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Chapter 8, Problem 4QA
Summary Introduction
To determine: The type of products that are bought and sold in B2B Markets
Introduction: Business markets are run by different companies and business organizations that buy and sell products and services which could be used in the creation of some other product or service. The final products and services are then sold to their end consumers.
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MARKETING: REAL PEOPLE...ACCESS CARD
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