MARKETING: REAL PEOPLE...ACCESS CARD
11th Edition
ISBN: 9780137684649
Author: Solomon
Publisher: INTER PEAR
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Chapter 8, Problem 5QA
Summary Introduction
To define: The new product and the understanding of the importance of new product with some types of innovations
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Why is Product Invention important for the marketers?
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MARKETING: REAL PEOPLE...ACCESS CARD
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