MARKETING: REAL PEOPLE...ACCESS CARD
11th Edition
ISBN: 9780137684649
Author: Solomon
Publisher: INTER PEAR
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Chapter 8, Problem 12QA
Summary Introduction
To determine:The product factors that affect the rate of adoption of innovations.
Introduction: It is not easy for a customer to adopt an innovation and become comfortable with it. Therefore, organizations use some easy product characteristics to make the customers become comfortable with the product and could be able to connect to the product.
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MARKETING: REAL PEOPLE...ACCESS CARD
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