Operations Management
Operations Management
11th Edition
ISBN: 9780132921145
Author: Jay Heizer
Publisher: PEARSON
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Chapter 8, Problem 1.2VC
Summary Introduction

Case summary:

The director of marketing department is looking for a new site that will maximize the sales at new stores while cannibalizing the sales at the existing locations.  The availability of powerful software att allows to select a site in few minutes is what changed over the years.

They have partnered with a  software provider to find the alternative for a new store location. The spot selected for the new location is based on many factors such as visibility and near to real estate and others.

To explain: The major differences in site location

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Calculate the weighted score for each location (A, B, C,and D) shown in Table 13.6. Which location would yourecommend?
Factor(100 points each) Weight A B C Convenience 0.15 86 75 80 Parking facilities 0.2 70 86 96 Display area 0.18 88 90 91 Shopper traffic 0.27 86 90 95 Operating costs 0.1 95 91 96 Neighborhood 0.1 88 88 91   1.00       A. Using the above factor ratings, calculate the composite score for each location. (Do not round intermediate calculations. Round your final answers to 2 decimal places.) Location                Composite score A                             ______________ B                             ________________ C                           ________________
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