Contemporary Marketing
Contemporary Marketing
18th Edition
ISBN: 9780357033777
Author: Louis E. Boone, David L. Kurtz
Publisher: Cengage Learning
Question
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Chapter 7.2, Problem 1LO
Summary Introduction

To discuss: The categories of business markets.

Business marketing is a practice of marketing for organization and individuals.

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Students have asked these similar questions
Explain the different types of markets and give examples of each.
Business markets have several characteristics that differ from the consumer market. Distinguish these different characteristics?
The business market consists of four major categories. What are they?
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