Contemporary Marketing
18th Edition
ISBN: 9780357033777
Author: Louis E. Boone, David L. Kurtz
Publisher: Cengage Learning
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Chapter 7.5, Problem 1LO
Summary Introduction
To discuss: The seven steps in the buying process of the organization
Business marketing is a practice of marketing for organization and individuals.
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In a table format, using the seven (7) different themes, summarise the difference betweenmodernism and post modernism.
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Contemporary Marketing
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