Contemporary Marketing
Contemporary Marketing
18th Edition
ISBN: 9780357033777
Author: Louis E. Boone, David L. Kurtz
Publisher: Cengage Learning
Question
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Chapter 7.4, Problem 1LO
Summary Introduction

To discuss: The three factors which influences the purchase decisions in the area of business market.

Business marketing is a practice of marketing for organization and individuals.

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Students have asked these similar questions
Determine the variables that have an impact on business and the problems that lie ahead for companies in the United States of America.
Describe how consumers make purchase decisions and how they use and dispose of the purchased goods or services?
The business market consists of four major categories. What are they?
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