MARKETING:REAL PEOPLE,REAL CHOICES
10th Edition
ISBN: 9780135199893
Author: Solomon
Publisher: RENT PEARS
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Chapter 7, Problem 7QA
Summary Introduction
To discuss: The ways marketers segment B2B markets.
Introduction:
Market segmentation:It is defined as a process where the marketers divide the customer group into various segments that share important characteristics.
B2B stands for Business to business marketing.
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What are the various B2B markets?
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What is b2b marketing?
Chapter 7 Solutions
MARKETING:REAL PEOPLE,REAL CHOICES
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