MARKETING:REAL PEOPLE,REAL CHOICES
10th Edition
ISBN: 9780135199893
Author: Solomon
Publisher: RENT PEARS
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Chapter 7, Problem 10QA
Summary Introduction
To discuss: The concept of product positioning along with various approaches used to create product positions.
Introduction:
Product positioning:It is defined as a process used by the marketers to determine how to best communicate their products' characteristics and feature to their target customers based on competitive pressures, customer needs, and available communication channels.
It is also defined as a marketing strategy targeted at influencing how a particular market segment recognizes a service or a goodas compared to its competitors.
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MARKETING:REAL PEOPLE,REAL CHOICES
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- Identify the key segments of relevance for the brand using all segmentation approaches. Justify the segments that you would target. Determine the positioning strategy for the brand for selected target segments and using the 7Ps framework and a model of your choice, make 2 recommendations for the brand. Explain your thinking via the use of the model.arrow_forwardWhat are the different market segmentation approaches? Identify the key segments of relevance for the brand and justify the segments that you would target. In addition, determine the positioning for the brand for the selected target segments.arrow_forwardHow do marketers typically measure productmixes?arrow_forward
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