Student Instructions: Complete the following information about the organization and products and/or services you will focus on as you develop a complete marketing plan throughout the course. You may need to do research to get answers to the questions below. Be sure the organization and offering you select will 1) remain interesting to you for the duration of the course, and 2) have sufficient information available for you to conduct research and make informed recommendations in your marketing plan.

Provide an original example of a product or service to which you are brand loyal, meaning no other brand can be substituted.  How long have you been using this particular brand?  Explain the reasons for your brand loyalty. Consider the four aspects of market segmentation, and describe how the company segments the market for this particular product or service.

Describe how you would approach the prospect.

Please read online materials/articles about the THE FUTURE OF MARKETING.Draft a two to three paragraphs maximum

Midtown Bistro, a local restaurant has hired you to help them develop a new online business initiative. The company wants to use social networking actively in its marketing plan and integrate it not its Web site. In one or two paragraphs, identify thee benefits that Midtown Bistro might hope to obtain from this initiative and then write one additional paragraph about how it might measure its achievement of each benefit objective.

Many organizations find it difficult to incorporate a customer-based marketing strategy into their Web site designs.Explain why this is a challenge and outline things an organization can do to overcome these difficulties.

Outline your plan to promote your online store and make sure to include the below: Explain how you will create awareness of the online store. Explain some ideas for the on-site promotion of products.

How is a marketing-oriented firm different from a production-oriented firm or a sales-oriented firm? 1 - 2 paragraphs?

What is voice of the customer?