MARKETING:REAL PEOPLE,REAL CHOICES
10th Edition
ISBN: 9780135199893
Author: Solomon
Publisher: RENT PEARS
expand_more
expand_more
format_list_bulleted
Question
Chapter 7, Problem 4QA
Summary Introduction
To describe: The various demographic characteristics used for segmenting the consumer markets.
Introduction:
Demographic is defined as the statistical data about the characteristics of a population,such as the gender age, gender and income of the people, education leveletc. of the population.
Demographic segmentation:It is defined as market segmentation according to the race, age, gender, education family size, religion, income, and ethnicity, Demographics can be segmented into various markets to help an organization aim its consumers more accurately.
Expert Solution & Answer
Want to see the full answer?
Check out a sample textbook solutionStudents have asked these similar questions
Discuss 3 major variables/bases for segmenting a consumer market.
List and explain the major demographic characteristicsfrequently used in segmenting consumer markets
Create a segment type of a target market by describing them in terms of demographic, geographic, psychographic, and behavorial characteristics.
Chapter 7 Solutions
MARKETING:REAL PEOPLE,REAL CHOICES
Knowledge Booster
Similar questions
- What are the current needs of each target market? Describe the target market in terms of demographic, geographic, psychographic, and product-usage characteristics. What changes in the target market are nanticipated?arrow_forwardwhat are the common segmentation approachesarrow_forwardWhat is Behavioural Segmentation of Consumer markets? What are its main components and how are these important from a marketing point of view?arrow_forward
- At least one segmentation variable is common in business markets but not relevant to consumer markets. Briefly define this variable and give an example of how it might be applied.arrow_forwardWHAT IS the purpose of segmentation and targeting in marketingarrow_forwardThe requirements for effective segmentation are measurable, accessible, substanial, and actionable. Give the meaning and significance of each and an example of each. And what is market targeting? Describe and give the importance and example of it.arrow_forward
- Identify five factors marketers shouldconsider in classifying consumer services.arrow_forwardMarita focuses on one area in her city and creates her own farm area. She is utilizing a form of: developing appraising third-party financing target marketingarrow_forwardThe four common bases of market segmentation are demographic, strategic, geographic, and discretionary; True or Falsearrow_forward
- whats the common target market groups, their purchasing habits and the ways companies try to attract consumers to buy their product or service.arrow_forwardExplain the term Differentiable in the requirements of effective segmentation?arrow_forwardIdentify and assess the three most common approaches to market segmentation by using consumer characteristics that may influence what people consume or how they respond to marketing communications.arrow_forward
arrow_back_ios
SEE MORE QUESTIONS
arrow_forward_ios
Recommended textbooks for you
- Contemporary MarketingMarketingISBN:9780357033777Author:Louis E. Boone, David L. KurtzPublisher:Cengage Learning
Contemporary Marketing
Marketing
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Cengage Learning