The challenges of marketing a product which has appeal to several generational market segments. Introduction: Generational segment refers to a segment consisting of all those people who have been born in the same span of time and have similar tastes and preferences. The challenges of marketing a product which has appeal to several generational market segments are- The generational market segments include people from different generations and so they do not respond in the similar manner to the marketing techniques. The different generations include baby boomers, Gen X and millennials. A marketer has to adopt different techniques to target different generations. A product which has appeal to several generational market segments makes it difficult for the marketer to decide which marketing technique to choose. Marketer has to implement diverse marketing techniques. For example- millennials focus more on social media channels, so they should be targeted on such social media channels whereas baby-boomers lack in adapting to the technology so they can not be found on various social media platforms.

MARKETING:REAL PEOPLE,REAL CHOICES

10th Edition

ISBN: 9780135199893

Author: Solomon

Publisher: RENT PEARS

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Chapter 7, Problem 35C

Chapter 7, Problem 37C

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Solution Summary: The author explains the challenges of marketing a product which has appeal to several generational market segments.

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