EBK MARKETING
10th Edition
ISBN: 9780135199992
Author: Stuart
Publisher: YUZU
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Chapter 7, Problem 3QA
Summary Introduction
To describe: The major ethic groups and the way in which they provide unique segments for various products.
Introduction:
Demographic segmentation: It is defined as market segmentation according to the race, age, gender, education family size, religion, income, and ethnicity, Demographics can be segmented into various markets to help an organization aim its consumers more accurately.
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