EBK MARKETING
10th Edition
ISBN: 9780135199992
Author: Stuart
Publisher: YUZU
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- You are now consulting for an established beverage company. Include a discussion about the company's need to refresh its online image and how the internet should be utilized as part of the broader marketing plan. It is recommended to create mockups of any live web pages before releasing them to the public.arrow_forwardYou advise for a big soda manufacturer. Tell the company how to use the internet in their marketing plan and how to boost their online image. Plan any needed web pages.arrow_forwardWhat are some of the ways by which you can easily identify your target market?arrow_forward
- There are so many ways or methods to get feedback from customers, identify and explain one, its uses, advantages and disadvantages.arrow_forwardStudent Instructions: Complete the following information about the organization and products and/or services you will focus on as you develop a complete marketing plan throughout the course. You may need to do research to get answers to the questions below. Be sure the organization and offering you select will 1) remain interesting to you for the duration of the course, and 2) have sufficient information available for you to conduct research and make informed recommendations in your marketing plan.arrow_forwardWhat is Customer Relationship Management (CRM), and why is it essential for businesses? Provide real-world examples.arrow_forward
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