EBK MARKETING
10th Edition
ISBN: 9780135199992
Author: Stuart
Publisher: YUZU
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Chapter 7, Problem 2QA
Summary Introduction
To ascertain: The concept of target marketing strategy.
Introduction:
Target marketing strategy is defined as a strategy where the marketers divide the total market in different segments based on the tastes, preferences and characteristics of the customers and divide them in one or more segments and then make the products that satisfy the needs of that particular segment.
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