the marketing mix tactics that company should use to appeal the additional segments identified. Case summary: A restaurant chain M.d is discussed in this case. Company was not doing well on financial front and the customers were also not satisfied. So, the company thought to make some changes andIt has made a number of improvements and additions so as to satisfy the customers. It has made improvements in various areas like: the sitting arrangements, a better interior décor, self-order kiosk, table service and an arrangement for take away is made. There are some changes in the menu and some changes in the price, less preparation time. So, that it can gain popularity and cater to more number of customers. So, with the improvements, M.d seems to be winning again with both customers and on financial markets.

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Chapter 7, Problem 38C

Summary Introduction

To discuss: the marketing mix tactics that company should use to appeal the additional segments identified.

Case summary: A restaurant chain M.d is discussed in this case. Company was not doing well on financial front and the customers were also not satisfied. So, the company thought to make some changes andIt has made a number of improvements and additions so as to satisfy the customers. It has made improvements in various areas like: the sitting arrangements, a better interior décor, self-order kiosk, table service and an arrangement for take away is made. There are some changes in the menu and some changes in the price, less preparation time. So, that it can gain popularity and cater to more number of customers.

So, with the improvements, M.d seems to be winning again with both customers and on financial markets.

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