EBK MARKETING
EBK MARKETING
9th Edition
ISBN: 9780134292786
Author: Stuart
Publisher: YUZU
Question
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Chapter 7, Problem 2QA
Summary Introduction

To ascertain: The concept of target marketing strategy.

Introduction:

Target marketing strategy is defined as a strategy where the marketers divide the total market in different segments based on the tastes, preferences and characteristics of the customers and divide them in one or more segments and then make the products that satisfy the needs of that particular segment.

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