EBK MARKETING
EBK MARKETING
9th Edition
ISBN: 9780134292786
Author: Stuart
Publisher: YUZU
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Chapter 7, Problem 8QA
Summary Introduction

To discuss: The criteria used by the marketers in determining whether a segment is a good candidate for targeting.

Introduction:

Market segmentation:It is defined as a process where the marketers divide the customer group into various segments that share important characteristics.

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Students have asked these similar questions
List the criteria marketers use to determine whether asegment may be a good candidate for targeting.
What factor of the targeting process is at work when a marketer ensures that the target market is appropriate for what the organization is and wants to be as defined in its mission statement?     strategic fit     cultural awareness     organizational fit     segment harmony     growth potential
You have been asked to evaluate the attractiveness of a group ofidentified potential market segments. What criteria will you use toevaluate those segments? Why are these appropriate criteria?
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