Bundle: Contemporary Marketing, Loose-Leaf Version, 17th + LMS Integrated MindTapV2.0 Contemporary Marketing, 1 term (6 months) Printed Access Card
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Chapter 7, Problem 2EE
Summary Introduction

To Discuss: Whether Person X would mention about customer service rumour to his boss or friend. 

Customer service is a process of guaranteeing the satisfaction with a goods and services of the customer.

Purchase decision is a process that allows the customer to identify their needs, creating opportunity, and selecting a particular brand and product.

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