Whether Person X would mention about customer service rumour to his boss or friend. Customer service is a process of guaranteeing the satisfaction with a goods and services of the customer. Purchase decision is a process that allows the customer to identify their needs, creating opportunity, and selecting a particular brand and product.

Question

Want to see the full answer?

Answer 1

Question

Chapter 7, Problem 2EE

Summary Introduction

To Discuss: Whether Person X would mention about customer service rumour to his boss or friend.

Customer service is a process of guaranteeing the satisfaction with a goods and services of the customer.

Purchase decision is a process that allows the customer to identify their needs, creating opportunity, and selecting a particular brand and product.

Expert Solution & Answer

Want to see the full answer?

Check out a sample textbook solution

See solution

Students have asked these similar questions

You are a salesperson in an electronics company. At a recent trade exhibition, you met a supplier that was willing to supply your company with a product on an exclusive basis(i.e. available to your company only) that you could offer in your marketplace.The product in question has already been successfully developed and tested and – as yet – is not being sold on the market.You know from speaking to your customers, that there is demand for such a product and it would clearly plug a gap in your company’s product portfolio and give your company a significant competitive advantage.You approach the product management division with your idea and to your surprise, they are very unenthusiastic and reject your idea, stating “We always develop our own products in-house in this department – it would cost the company far too much to set up the processes to buy in a product from outside.”…

You are a salesperson in an electronics company. At a recent trade exhibition, you met a supplier that was willing to supply your company with a product on an exclusive basis(i.e. available to your company only) that you could offer in your marketplace.The product in question has already been successfully developed and tested and – as yet – is not being sold on the market.You know from speaking to your customers, that there is demand for such a product and it would clearly plug a gap in your company’s product portfolio and give your company a significant competitive advantage.You approach the product management division with your idea and to your surprise, they are very unenthusiastic and reject your idea, stating “We always develop our own products in-house in this department – it would cost the company far too much to set up the processes to buy in a product from outside.” a) Outline the possible range of reasons for the product management division’s rejection of your idea.

As a Relationship Manager of your Bank, you have been tasked by the General Manager of Business Banking to improve the existing market share of the company by selling the bank’s product. You intend to negotiate with your customer at your previous bank where you worked to patronize the services of your current bank where interest rates on loans are relatively higher. Practically demonstrate the strategies you seek to employ to ensure a win-win negotiation for the sale of the bank’s product?