Bundle: Contemporary Marketing, Loose-Leaf Version, 17th + LMS Integrated MindTapV2.0 Contemporary Marketing, 1 term (6 months) Printed Access Card
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Chapter 7, Problem 6ALR
Summary Introduction

To determine: The environmental factors that impact the buying decision. The organizational factors that impact buying decision and the role of the professional buyer.

Purchase decision is a process that allows the customer to identify their needs, creating opportunity, and selecting a particular brand and product.

Professional buyers are employed by the large organization to make their purchase through regular procedure.

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